Knocker Locker is more than just an online store—it’s a mission-driven initiative that focuses on empowering women to embrace sports without the limitations imposed by inadequate sports bras. Established by Rachel Ballantyne, the brand aims to address the fact that over 50% of women suffer from breast pain due to poorly fitted bras, and a staggering 80% of women are wearing the wrong bra size. Knocker Locker offers a curated selection of top-rated sports bras, along with sound fitting and sizing advice.
The company’s socially conscious approach doesn’t end with the customer. It partners with the Pink Ribbon Foundation, making a donation with each sports bra purchase, and collaborates with the charity Smalls for All, which supports women and children in need in Africa and the UK.
Knocker Locker required a complete overhaul of its website to align with its brand ethos and to offer a more efficient and engaging user experience. The goals were multifaceted—improve page load speeds, ensure compatibility with WooCommerce, and provide a layout that would be flexible for future updates.
Lightly Salted took the website’s framework to the next level by transitioning to Elementor, giving Knocker Locker a powerful and flexible platform for the future. With a focus on an engaging and compelling user experience, we integrated new templates, applied the client-supplied new logo and colours, and provided expert recommendations on content structuring.
Lightly Salted also took charge of hosting the revamped website on fast UK cloud hosting. We incorporated high-performance caching, included an SSL certificate, and matched 100% renewable energy for hosting.
To counter WordPress’s vulnerability to hackers, we offered a robust security plan. We established daily backups and immediate monitoring for any breach attempts, ensuring a smooth and secure online experience for both the client and their customers.
The new Knocker Locker website resonates with its mission, offers an engaging customer experience, and stands on a robust digital framework that can grow along with the brand. We continue to provide weekly updates and monitoring, so Knocker Locker can focus on what they do best—empowering women in sports.