SEO

Unlocking Organic Success, One Keyword at a Time

Your website isn't just a digital address; it's a business tool. At Lightly Salted, we offer tailored SEO services that evolve with you, grounded in real metrics and guided by your goals.

Is your website buried under countless others in search results? Without a solid SEO strategy, even a well-designed website can fade into obscurity.

Rise above the noise with Lightly Salted. Our approach begins with a holistic assessment and results in a custom strategy that aligns with your business objectives—offering more than just clicks, but real business growth.

Our four step SEO process:

Tailored SEO Assessment

We kick off our partnership by evaluating your current online presence, target audience, and specific goals for SEO. Using tools like Google Analytics, we identify your site’s strengths and areas for improvement.

Custom Strategy Formation

We translate our findings from the assessment into a tailored SEO strategy. Whether it’s on-page optimization or content creation, each tactic is chosen to support your unique business objectives.

Tactical Implementation

Execution is everything. From meta tags to quality backlinks, we implement your custom SEO strategy in a way that’s both search engine- and user-friendly.

Ongoing Analytics and Refinement

SEO isn’t set-and-forget. We continually monitor your site’s performance, adjusting strategies based on real-world data to ensure sustainable growth.

Integrated Expertise

Leverage our broad understanding of web development for a more comprehensive and effective SEO strategy, fine-tuned to your website’s specific needs.

Informed Decisions

Benefit from our data-driven approach, making your SEO investment work harder for you.

Adaptive Excellence

SEO is a marathon, not a sprint. Enjoy the peace of mind that comes from a strategy that adapts to the market and your needs.

Nurtured by Analytics, Tailored for You

Each aspect of our service is backed by hard data and executed with your business in mind.

Frequently Asked Questions

What is SEO?

SEO, or Search Engine Optimisation, is a digital marketing strategy aimed at increasing a website’s visibility in search engine results for specific keywords and phrases. The goal is to attract organic, or non-paid, traffic to your website.

Why is SEO important?

SEO is crucial for businesses because it helps improve your website’s visibility on search engines like Google. The higher you rank, the more likely users are to click through to your website, which can lead to increased brand recognition and revenue.

How does SEO work?

SEO works by optimising various aspects of your website and online content so that search engines can better understand what your website is about. This optimisation includes on-page elements like meta descriptions, header tags, and content, as well as off-page factors like backlinks.

Do I need Local SEO, and do you offer this service?

Local SEO focuses on optimizing your online presence for a local audience. If your business has a physical location or caters to a specific geographic area, Local SEO can be incredibly beneficial. Yes, we do offer this service.

Can you guarantee results?

While we use proven SEO techniques that have helped other clients improve their rankings, it’s important to note that SEO is a long-term investment and results are not guaranteed due to the ever-changing nature of search engine algorithms.

How much does SEO cost?

The cost of our SEO services varies based on the needs of your business and the complexity of your website. We offer different packages and can customise a plan that fits your budget. To get a precise quote, we recommend booking a call with us.

How long does it take to see results?

SEO is a long-term strategy, and results often take time. You may start seeing improvements in 3-6 months, but significant changes typically occur between 6-12 months.

Is SEO a one-time thing?

No, SEO is an ongoing process. Search engine algorithms change frequently, and your competitors are also optimizing their websites. Continuous monitoring and adjustment are necessary to maintain and improve your rankings.

How do you measure SEO success?

We use tools like Google Analytics to track metrics such as organic traffic, bounce rate, and conversion rates. Monthly reports will be provided to keep you informed.

What industries do you specialise in?

We have experience working across a variety of industries. Our custom strategies are designed to meet the unique needs of each client, regardless of industry.

Ready to talk?

Hi, my name is Ollie. I’m the director here at Lightly Salted. Get in touch to talk about your next project