J.A. Shirley Building Services Ltd

Crafting a Robust Digital Presence for J.A. Shirley Building Services Ltd

JA Shirley
Lightly Salted delivers a high-quality, SEO-optimised website for J.A. Shirley Building Services, boosting online visibility and customer engagement.


J.A. Shirley Building Services Ltd is a family-run business nestled in West Oxfordshire, with a proud history of serving the local communities for nearly three decades. Specialising in a wide array of building projects, they offer services that range from constructing new wings for nursing homes to refurbishing period cottages. Their full-service approach leverages a team of skilled contractors in various trades, ensuring that every project detail, from the initial ground-breaking to the final finishes, is meticulously executed.


J.A. Shirley aimed to translate their reputation for quality and customer satisfaction into a robust online presence. They needed a website that could effectively communicate their diverse service offerings, showcase their expertise, and maintain high usability across all devices. Additionally, they wanted the website to be SEO-optimised to attract the right customer base. The client also needed recommendations for content structuring and easy-to-handle maintenance post-launch.


Lightly Salted designed and built a multi-page, reusable website that seamlessly adapted to desktops, tablets, and mobiles. Using WordPress as the content management system, we ensured that the website was both future-proof and easy to maintain. To enhance search engine rankings and online visibility, we optimised the site’s SEO attributes. The new site featured six distinct pages—Home, About, Services, Showcase, Testimonials, and Contact—each tailored to offer an immersive user experience.


  • Mobile-responsive design
  • SEO optimisation
  • Content structuring recommendations
  • Eco-friendly impact: 50 trees planted and 1 tonne of CO2 offset
  • Easy maintenance with daily backups and weekly updates


The newly developed website has become a cornerstone for J.A. Shirley’s digital strategy, encapsulating the brand’s quality and breadth of services. The site’s high-performance SEO strategies have led to increased online visibility and customer inquiries. We continue to offer fast, eco-friendly UK hosting services, along with one-click backups and weekly site updates to ensure the site’s security and performance are in check.

By faithfully translating J.A. Shirley’s real-world excellence into a digital format, Lightly Salted has helped solidify their reputation as a versatile, client-focused building services provider. This has been evidenced by the growing volume of organic traffic and customer recommendations post-launch.

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