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The Methuen Arms
The Methuen Arms increases bookings with a custom website by Lightly Salted
The Methuen Arms increases bookings with a custom website by Lightly Salted
25 April 2022
https://butcombe.com/the-methuen-arms-wiltshire/
Challenge
The challenge
The Methuen Arms, a historic hotel and restaurant in Wiltshire, needed a digital presence that matched the quality of their offering. With 19 individually-styled rooms, a restaurant, and bar, they had plenty to showcase — but their existing website wasn’t doing them justice. In a competitive hospitality market, they were struggling to stand out and attract new guests who would appreciate their unique character and charm.
The challenge was clear: create a website that would capture the essence of The Methuen Arms, engage potential customers from the moment they landed on the page, and ultimately drive more bookings. They needed a partner who could translate their distinctive personality into a compelling online experience that would set them apart from the competition.
Solution
The solution
We created a custom, multi-page website that brings The Methuen Arms’ historic character and unique offerings to life. Through carefully curated photography and engaging storytelling, the site invites visitors to explore the hotel’s 19 individually-styled rooms, restaurant, and bar. Clear calls to action guide potential guests seamlessly towards booking a room or reserving a table.
To strengthen The Methuen Arms’ digital presence, we integrated their social media channels directly into the website, making it easy for visitors to connect and engage across multiple platforms. The site was built with search engine optimisation at its core, ensuring that people searching for distinctive accommodation and dining experiences in Wiltshire can easily discover what The Methuen Arms has to offer.
The result is a website that doesn’t just inform—it captures the essence of this historic venue and turns browsers into bookers.
Process
How We Delivered
Understanding The Brief
We began by getting to know The Methuen Arms — their 19 individually-styled rooms, restaurant, bar, and the historic character that makes them special. We explored what wasn't working with their previous website and identified the core challenge: standing out in a competitive market and better showcasing what makes them unique.
Design & Planning
We developed a design strategy that would bring The Methuen Arms' character to life online. This included planning for high-quality photography placement, crafting engaging copy that reflected their personality, and mapping out clear calls to action to encourage bookings. We also planned social media integration to create a cohesive digital presence.
Development & Integration
We built a custom, multi-page website that showcased each aspect of The Methuen Arms' offering. We integrated their social media accounts seamlessly into the site and optimised every page for search engines, ensuring potential customers could easily find them online. The site was built to be both beautiful and functional.
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