Spiritlevel Communications

Lightly Salted revamps Spiritlevel Communications website for enhanced user experience and increased business leads

28 April 2022

https://spiritlevel.info/

Challenge

The challenge

Spiritlevel Communications came to us at a pivotal moment in their business journey. As they refined their marketing strategy, they recognised that their existing website wasn’t keeping pace with their ambitions. Their single-page WordPress site, while functional, simply wasn’t working hard enough to generate new business or showcase the quality of their PR and communications expertise.

Beyond the design limitations, there were some serious technical concerns. Their site was being hosted and managed elsewhere with no security measures in place, no regular backups, and no ongoing updates. For a communications business built on trust and professionalism, this created both a practical risk and a perception problem. They needed a website that would not only look the part but also provide the solid, secure foundation their growing business deserved.

Solution

The solution

We partnered with Spiritlevel Communications to design and develop a fresh WordPress website that honours their established brand while bringing a clean, modern aesthetic to their online presence. From the ground up, we built a fully responsive site that works beautifully across mobiles, tablets, and desktops — ensuring their audience has a seamless experience no matter how they connect.

The new site features an intuitive structure that makes it easy for visitors to find what they need quickly. We integrated a well-designed blog to help Spiritlevel share news and insights with their audience, complete with GDPR-compliant Mailchimp integration for capturing contact details. Crucially, we handed full editorial control to the Spiritlevel team, empowering them to update content across the entire site whenever they need to.

To keep everything running smoothly, Spiritlevel chose one of our hosting and maintenance packages. Their website now lives on our super-fast, UK-based servers powered by 100% renewable energy, with daily backups and regular updates handled by us. This means the Spiritlevel team can focus on what they do best, knowing their website is in safe hands.

Process

How We Delivered

Understanding the Brief

We started by working closely with Spiritlevel Communications to understand their marketing strategy review and business goals. We identified their need for a website that would generate new business, improve on their single-page site, and give them full control over updates and content management.

Design & Planning

We created a clean, modern design that complemented the existing Spiritlevel Communications brand. We developed an informed site structure that would greatly improve user experience and make it easier for visitors to find the information they needed. We also planned for a blogging feature and GDPR-compliant contact capture through Mailchimp integration.

Development

We built the new website on WordPress, ensuring it was fully responsive across mobile, tablets, and desktops. We made the site easy for Spiritlevel to update themselves, giving them full control across the whole site. We integrated the blogging feature and Mailchimp database to enable them to publish news updates and capture contact details.

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