Shloof
A comprehensive UX and conversion overhaul for a Shopify sleep and wellness brand — turning fragmented navigation and unclear product journeys into a streamlined, trustworthy shopping experience.
LazenbyIT Boosts User Engagement and Security with Comprehensive Website Redesign
LazenbyIT Boosts User Engagement and Security with Comprehensive Website Redesign
5 September 2023
Challenge
LazenbyIT came to us with a clear vision: their existing online presence wasn’t doing justice to the values that define them as a business. As a UK IT service provider built on partnership, integrity, and quality, they needed a website that could genuinely reflect these principles while meeting the practical demands of a modern digital platform.
The challenge was multi-faceted. We needed to create a fully responsive, multi-page website that worked seamlessly across all devices and met accessibility standards. Performance was critical—fast loading times and robust security were non-negotiable for their operational needs. Beyond the technical requirements, the site needed built-in SEO capabilities and analytics to support their growth, all while visually and functionally embodying LazenbyIT’s commitment to sustainability and their partnership-first approach to client relationships.
Solution
We built LazenbyIT a multi-page responsive website that reflects their commitment to partnership, integrity, and quality. The site features a user-friendly interface that works seamlessly across all devices and screen sizes, built on WordPress CMS to give their team complete control over content updates. We ensured the site meets UK Government accessibility standards, making it inclusive and legally compliant from day one.
Performance and security were central to the build. We deployed the site on fast UK hosting with super-fast SSD storage, backed by daily backups and real-time monitoring to keep everything secure and running smoothly. On-site SEO optimisation improves their online visibility, while integrated analytics provide LazenbyIT with a custom dashboard to track performance and understand customer behaviour.
True to our values and theirs, we made sustainability part of the solution. Upon project completion, we planted 50 trees and offset 1 tonne of CO2, ensuring LazenbyIT’s new digital presence treads as lightly as possible on the planet.
Process
We started by getting to know LazenbyIT's values — partnership, integrity, and quality — and understanding how their existing platform wasn't reflecting these properly. The brief was clear: create a multi-page, responsive website that would represent their commitment to clients and sustainability while meeting accessibility standards and performance needs.
We mapped out a user-friendly, multi-page structure that would work seamlessly across all devices. Accessibility was built into the design from the start, ensuring compliance with UK Government standards. We also planned the WordPress CMS integration so LazenbyIT could easily manage their own content going forward.
We built the site on WordPress with a reusable, responsive design framework. On-site SEO was woven in throughout development, and we integrated a custom analytics dashboard so LazenbyIT could track performance and visitor behaviour. Security and speed were prioritised with daily backups and real-time monitoring.
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