J.A. Shirley Building Services Ltd

Crafting a Robust Digital Presence for J.A. Shirley Building Services Ltd

5 September 2023

https://www.jashirley.co.uk/

Challenge

The challenge

J.A. Shirley Building Services came to us with nearly three decades of reputation built on quality craftsmanship and customer satisfaction across West Oxfordshire. While their work spoke for itself—from nursing home extensions to period cottage refurbishments—their online presence didn’t reflect the breadth and professionalism of their services. They needed a website that could effectively communicate their diverse capabilities, showcase their expertise across multiple trades, and maintain excellent usability whether viewed on a desktop in the office or a mobile phone on site.

Beyond the design itself, J.A. Shirley needed a solution that would work hard for their business. SEO optimisation was essential to attract the right local customers searching for building services in their area. They also wanted guidance on how to structure their content effectively and, crucially, a website they could maintain themselves after launch without needing to call in technical support for every small update.

Solution

The solution

We designed and built a comprehensive multi-page website for J.A. Shirley Building Services that showcases their three decades of craftsmanship across West Oxfordshire. Built on WordPress, the site provides a robust, future-proof platform that’s straightforward to maintain and update as their business grows. Every page—from Home through to Contact—was carefully structured to guide visitors through their full range of services, from new-build projects to sensitive period property refurbishments.

The responsive design ensures the site works beautifully whether viewed on a desktop in the office or a mobile phone on-site. We optimised the site’s SEO attributes to improve their visibility in local search results, helping potential clients in West Oxfordshire and beyond discover their services. The six-page structure—Home, About, Services, Showcase, Testimonials, and Contact—creates a clear journey that reflects the thoroughness they bring to every building project.

Features

Mobile-responsive design that adapts seamlessly to all devices
SEO optimisation for improved search engine rankings
Content structuring recommendations to showcase their expertise
Eco-friendly impact: 50 trees planted and 1 tonne of CO2 offset
Easy maintenance with daily backups and weekly updates

Process

How We Delivered

Understanding the Brief

We started by getting to know J.A. Shirley's nearly three decades of building expertise and their full-service approach. Understanding their need to showcase diverse services—from nursing home extensions to period cottage refurbishments—helped us map out a site structure that would reflect their reputation and reach the right customers across West Oxfordshire.

Design & Planning

We designed a six-page structure—Home, About, Services, Showcase, Testimonials, and Contact—each crafted to highlight their expertise and build trust. The design prioritised mobile responsiveness and user experience across all devices, while we provided content structuring recommendations to help them communicate their story effectively.

Development & SEO

Building on WordPress for future-proof flexibility, we developed a fully responsive website that adapts seamlessly to desktops, tablets, and mobiles. We optimised SEO attributes throughout to improve search rankings and online visibility, ensuring J.A. Shirley could attract their ideal local customer base.

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