Shloof
A comprehensive UX and conversion overhaul for a Shopify sleep and wellness brand — turning fragmented navigation and unclear product journeys into a streamlined, trustworthy shopping experience.
Elevating Craftsmanship with a Web Solution for Cotswold Creative Furniture
5 September 2023
Challenge
Trevor Harris brought four decades of master craftsmanship to the table, but his online presence wasn’t doing his exquisite bespoke furniture the justice it deserved. We needed to create a multi-page website that would showcase his portfolio while capturing the heart of his artistic journey and genuine passion for woodworking—something that would make visitors feel the same care and attention to detail that goes into every piece he creates.
The technical brief was equally important: the site had to work beautifully across all devices, meet UK government accessibility standards, and be straightforward enough for Trevor to maintain himself. It was about finding that balance between showcasing exceptional craftsmanship and creating a practical, accessible platform that would serve both Trevor and his clients for years to come.
Solution
We built a custom website on Webflow that does justice to Trevor’s 40 years of craftsmanship. The design puts his exceptional portfolio front and centre, telling the story of a master craftsman who brings dedication and attention to detail to every bespoke piece. The site is fully responsive, delivering a seamless experience whether visitors are browsing on mobile, tablet, or desktop.
Performance and security were priorities from the start. We configured hosting to deliver super-fast page loads, ensuring Trevor’s beautiful furniture imagery loads quickly without compromise. Built-in SSL certificates provide optimal security for visitors, giving them confidence when exploring the portfolio and getting in touch.
As part of our commitment to sustainability, we offset the website’s carbon footprint by planting 50 trees and removing one tonne of CO2 through our environmental partners. It’s a small but meaningful step that aligns with the natural materials and timeless quality at the heart of Trevor’s work.
Process
We began by immersing ourselves in Trevor's 40-year journey as a master craftsman. Understanding his dedication to quality and the artistry behind each bespoke piece was essential to creating a website that truly reflected his work and values.
We designed a custom website structure that would showcase Trevor's exceptional portfolio while telling his story. The design prioritised accessibility and responsiveness, ensuring the site would work beautifully across all devices and meet UK government accessibility requirements.
Building on WebFlow, we created a multi-page website that was both visually stunning and easy for Trevor to maintain. The platform allowed us to deliver a responsive experience that adapts seamlessly from mobile to desktop, with super-fast page loads and built-in SSL security.
More Work
A comprehensive UX and conversion overhaul for a Shopify sleep and wellness brand — turning fragmented navigation and unclear product journeys into a streamlined, trustworthy shopping experience.
Creating a Multi-Page E-Commerce Website for a Leading Musical Institution
Protecting Infants from Air Pollution
Get in touch
Skip the forms. Have a real conversation with someone who can actually help.
— or —
We'll get back to you within one business day, every time.
Just an honest conversation about whether we're the right fit.
No account managers or middlemen. Meet your actual team.