Shloof
A comprehensive UX and conversion overhaul for a Shopify sleep and wellness brand — turning fragmented navigation and unclear product journeys into a streamlined, trustworthy shopping experience.
Empowering Christian Leaders Through Dynamic, Accessible Web Solutions
Empowering Christian Leaders Through Dynamic, Accessible Web Solutions
1 September 2023
Challenge
Christian Business Leaders came to us needing a website that could truly serve their community of Christian entrepreneurs and senior managers. Their existing online presence wasn’t equipped to handle the range of functionalities they required — from event listings and a comprehensive resource library to robust analytics tracking that would help them understand and better serve their members.
Beyond functionality, the website needed to be accessible to all users in line with UK accessibility standards, while remaining straightforward enough for the CBL team to manage day-to-day without technical expertise. The challenge was creating a platform that balanced these practical requirements with a design that authentically reflected CBL’s mission of supporting leaders who want to grow their businesses while staying true to their faith.
Solution
We built a WordPress-based multi-page website for Christian Business Leaders that balances accessibility, functionality, and ease of use. The site features a fully responsive design that works seamlessly across mobile, tablet, and desktop devices, with a clear, intuitive layout designed to meet UK government accessibility guidelines. Integrated online forms allow members to interact easily, while a flexible resource library gives CBL the ability to update content independently, complete with sorting and filtering options to help users find what they need quickly.
Behind the scenes, we prioritised security and performance with fast UK-based hosting, daily backups, and routine updates to keep everything running smoothly. Analytics capabilities were built in from the start, giving CBL the insights they need to track website performance and understand how members are engaging with the platform.
As part of our commitment to sustainability, we planted 50 trees and removed 1 tonne of CO2 on behalf of Christian Business Leaders — a small but meaningful step towards a healthier planet with every project we deliver.
Process
We began by exploring CBL's mission to support Christian entrepreneurs and senior managers. Understanding their need for a platform that reflected their values while offering practical functionality—event listings, resource library, and member interaction—was crucial to shaping our approach.
We mapped out a responsive, accessible design that would work seamlessly across mobile, tablet, and desktop. Accessibility was prioritised from the start, ensuring compliance with UK government guidelines. We also planned the site structure to make navigation intuitive and content management straightforward for the CBL team.
Using WordPress, we built a multi-page website with integrated online forms, a resource library with sorting and filtering options, and robust analytics capabilities. Security and performance were embedded throughout, with fast UK hosting, daily backups, and routine updates all configured from the ground up.
More Work
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