Shloof
A comprehensive UX and conversion overhaul for a Shopify sleep and wellness brand — turning fragmented navigation and unclear product journeys into a streamlined, trustworthy shopping experience.
Empowering Beyond Ourselves with a Mission-Driven Website
Empowering Beyond Ourselves with a Mission-Driven Website
4 April 2023
Challenge
Beyond Ourselves Life came to us needing a multi-page responsive website that would effectively showcase their vital work providing quality education to children in Zambia. The challenge was to create a platform that clearly communicated their vision and mission while remaining user-friendly for visitors and easy for their team to maintain. They also needed seamless integration with ChurchSuite to manage their community connections efficiently.
Search engine optimisation was crucial to help them reach potential supporters and partners, while the responsive design needed to work flawlessly across all devices. The website had to strike the right balance between being visually engaging and functionally robust — a digital home that would do justice to their inspiring work in the education sector and their vision of helping every child break free from poverty through literacy training.
Solution
We built Beyond Ourselves a multi-page responsive WordPress website designed to be both user-friendly and dynamic. At its heart is a flexible resource grid with filtering and sorting capabilities, making it easy for visitors to find exactly what they need. We integrated an embeddable ChurchSuite donation form to streamline their fundraising efforts and provided expert guidance on content structure to ensure the site communicated their mission clearly and effectively.
To help Beyond Ourselves reach more supporters, we optimised the website for search engines through a combination of speed improvements, technical markup, and structured data using Schema.org standards. We also set up their Google and Bing accounts, registering the website and sitemap to ensure maximum visibility across search platforms.
Key deliverables included:
Process
We started by getting to know Beyond Ourselves and their vision to provide quality education to children in Zambia. Understanding their mission to break the cycle of poverty through literacy training helped us shape a website that would truly reflect their values and connect with supporters.
We worked closely with the team to plan a multi-page responsive website that would showcase their work effectively. This included mapping out the site structure, planning the dynamic resource grid with filtering capabilities, and determining how to integrate their ChurchSuite donation form seamlessly.
Building on WordPress, we created a user-friendly, dynamic website that was easy for the team to maintain. We developed a filterable resource grid, embedded the ChurchSuite donate form, and provided expert guidance on content structure to ensure the site communicated their mission clearly.
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