News, insights and updates from the team
Nobody likes a slow website. It’s a terrible user experience. The speed of a website, or lack of, can have a big impact on your user’s perception of you as an organisation. Whether you are a business owner or a marketing director, understanding Google PageSpeed could be very helpful for improving your website’s user experience…
We are proud to be accredited by the Good Business Charter, this is in line with our values of being positive for business. The GBC consists of 10 components that we commit to and more details for each of these components can be found on their website: www.goodbusinesscharter.com. As an organisation with under 51 employees:…
Let’s start by talking about values. To have values is to have integrity. If we have values then we must stick to them. There’s no point in having values if we don’t. Abiding by values is having integrity. We can have integrity with ourselves and integrity with others. Lightly Salted is a business that has…
If you’re short on time, short on resources and short on patience then this is for you. These 5 steps are a quick win to increase your website’s ranking potential and improve your user’s experience too. Sound good? Let’s dig in. 1. Google My Business. Every month, there are over… 5 billion searches…
I have been running my business Lightly Salted for over a decade now, in that time the web has changed a lot. When I built my first website, in March 2012, there were 644 million websites. Now, in April 2020, there are over 1.2 billion, that’s a mind-blowing number. So, I wanted to distill my…
Out with the old, in with the new… It’s a momentous day, because finally you’ve made the decision to redesign your company website. Out goes the dated design, copy heavy and confused navigation in comes a new minimalist design, featuring embedded videos, integrated social media, animation and shopping cart. You hope the new site…
Should I spend time more of my developing a brand or keeping the baked beans hot? Read on and you decide. “I own a café in Cheltenham and I don’t think branding is relevant for my business. Branding is for big companies whereas my main concern is keeping the baked beans hot!” This is the…
Hi! My name is Ollie, I’m the director of Lightly Salted. Today I want to talk to you about your homepage or as some call it, your front page. For many websites it is the homepage that receives the most traffic. We can harness this traffic if we understand where it comes from and why.
Spiritlevel Communications and Lightly Salted, have teamed up to launch a new venture that will help charities and SMEs access professional branding services at affordable rates. We believe many promising businesses are trapped within lifeless brands, and our new venture – Living Brands – aims to transform businesses with inspirational branding that captures their…
