Why an Optimised Website Could Save You Time

In this post I want to help you with seven website improvements. Some of these improvements might need a bit of time to get going, but you'll reap the rewards of that investment into the future.

Creating or improving your contact form

Creating a good contact form is one of the best ways to save you time as a small business owner. It's a small improvement, but it's a crucial one.

Think about it, if you can qualify a lead on your website before they reach out to contact you, this will save you time.

Speed

Plugins

Don't get me wrong, plugins are great. Plugins allow site builders to create websites that meet a client's specification.

Key Points

• Deactivate and delete any plugins that you don't use
• If a plugin hasn't been updated for 6 months it's time to look for a better maintained alternative
• Reduce your plugin count by finding good plugins that can do the work of two or three plugins

Reducing bounce rate

A bounce occurs when someone visits your website, but then exits after only viewing one page. You're looking for a bounce rate between 26% and 70%.

Encourage users off of your homepage and into your website

If your website is sending you no new leads then it might be time to work on that homepage. Your homepage is a great way to send your website visitors further into your website.

Establish authority, credibility and purpose

How can you do this?

• Try linking to a case study
• Add some images of certifications you've received
• Place some reviews on your pages
• Ensure you have more than 250 words so that the page isn't considered 'thin'

Explore landing pages

A landing page is a page that you have created for a marketing or advertising campaign, to achieve a conversion goal. These pages can save you time by automating a lot of your marketing and sales efforts.

Written by: Ollie Tigwell