Conversion-first design
Every layout decision is made with your sales funnel in mind. From product page structure to checkout flow, we design stores that guide visitors toward purchasing — not just browsing.
Shopify Design and Development
Shopify stores that convert — designed around your brand, built to sell
Bespoke Shopify stores built for brands that sell direct to consumers — conversion-optimised, beautifully designed, and ready to scale.
Projects from £3,500
What you get
Key features
- New Store Design & Build Whether you're launching a new product line or building your first online store, we design and develop bespoke Shopify websites from scratch. Every store is tailored to your brand, your products, and your audience — with conversion-optimised layouts, mobile-first design, and a platform you can manage with confidence.
- Store Improvements & Optimisation Already on Shopify but not seeing results? We audit your existing store's UX, content hierarchy, and conversion pathways, then implement targeted improvements — from restructuring product pages and navigation to consolidating visual identity and fixing the details that quietly cost you sales.
- Ongoing Shopify Support Your store doesn't stop evolving after launch. We offer dedicated support retainers covering theme updates, design adjustments, app integrations, product management, and strategic guidance — so your store keeps performing as your business grows.
Pricing
Pricing
Starter
From £3,500
A focused Shopify store for brands launching their first D2C channel. Ideal for businesses with a small product range ready to start selling online.
Growth
From £6,000
A more expansive build with deeper content strategy, multi-collection architecture, and integrations to support your next phase of growth. Perfect for brands scaling beyond marketplaces.
Enterprise
From £12,000
Complex, high-performance builds for brands with ambitious e-commerce goals. Multi-region targeting, subscription models, advanced UGC integration, and custom app configurations.
Every project is scoped individually. Book a discovery call and we’ll give you an honest estimate — no surprises, no hidden costs.
Process
How we build your store
1
Discovery & strategy
We start by understanding your brand, your products, and your customers. We research your market, analyse competitors, and define a clear site strategy — so every design and development decision is grounded in evidence, not guesswork.
2
Design & prototype
We create wireframes and high-fidelity visual designs tailored to your brand. You'll see your store taking shape before a line of code is written — with real content, real product layouts, and a checkout flow designed to convert.
3
Build & launch
Your approved designs become a fully customised Shopify store — product pages, collections, payment processing, SEO foundations, and thorough cross-device testing. We handle content population, app integrations, and a managed launch so nothing is left to chance.
Why us
Why build with us
Proof
Related case studies
Shloof
A comprehensive UX and conversion overhaul for a Shopify sleep and wellness brand — turning fragmented navigation and unclear product journeys into a streamlined, trustworthy shopping experience.
FAQs
Common questions
Will my website be mobile-friendly?
Every website we build is mobile-first and fully responsive. With over 60% of web traffic coming from mobile devices, this isn’t optional — it’s fundamental to how we design. We design for smartphones first and scale up to desktop, ensuring the experience is excellent on every device.
What makes Lightly Salted different from other web designers?
Every website is bespoke (no templates or page builders), we’re genuinely sustainable (1% for the Planet members, 50 trees planted and 1 tonne CO₂ offset per project, 100% renewable-energy hosting), and you work directly with the founders.
Do you offer ongoing support after launch?
Yes. Our Digital Growth Support and hosting & maintenance plans provide ongoing help with updates, improvements and questions.
Do you design Shopify websites as well as WordPress?
Yes. While WordPress is our primary platform, we also design and build Shopify stores for businesses focused on e-commerce. We’ll recommend the right platform based on your specific needs.
Can you help with SEO as well as web design?
Every website includes on-page SEO foundations. We also offer dedicated SEO services for businesses investing in long-term organic growth.
Get in touch
Ready to grow your business online?
Skip the forms. Have a real conversation with someone who can actually help.
— or —
24-hour response guarantee
We'll get back to you within one business day, every time.
No hard sell, ever
Just an honest conversation about whether we're the right fit.
Talk to the people who'll do the work
No account managers or middlemen. Meet your actual team.