New Wine United

Lightly Salted Elevates New Wine United's Booking Experience with Zendesk Integration

New Wine United 19
Lightly Salted revamped New Wine United's website to handle 18,000+ bookings seamlessly and integrated Zendesk for enhanced customer service.

Background

Lightly Salted was approached by New Wine United, an event held in Kent Event Centre, Maidstone that sees over 18,000 delegates across two weeks across a wide range of ages. New Wine United needed an updated website that could handle the bookings from their 18,000 delegates and integrate with Zendesk to provide FAQs and other helpful customer service features.

Lightly Salted is a digital marketing agency committed to sustainability and reducing environmental impact. They offer customised, data-driven, and innovative digital marketing solutions that help businesses achieve measurable, meaningful results. They position themselves as a unique and valuable partner for businesses looking to improve their digital marketing efforts.

Challenge

New Wine United needed an updated website that could handle the bookings from their 18,000 delegates and integrate with Zendesk to provide FAQs and other helpful customer service features. The challenge was to create a website that was easy to use for such a large number of users, while also providing the necessary functionality to handle the booking process and customer service inquiries.

Solution

Lightly Salted built the website on Drupal, a content management system known for its scalability and flexibility. The website was designed to be user-friendly and easy to navigate, with clear calls to action throughout the site to guide users through the booking process. Integration with Zendesk was also implemented to provide users with quick and easy access to customer service features.

Results

The new website was a success, with over 18,000 delegates able to easily book tickets and access helpful customer service features through Zendesk. The website was praised for its user-friendly design and seamless integration with Zendesk. Overall, the website helped to improve the user experience for delegates and streamline the booking process for New Wine United.

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