Monroe Brothers Ltd

Creating a Sustainable and Engaging Cryogenics Website for Monroe Brothers Ltd

Monroe Brothers
Lightly Salted builds a fast, secure site for Monroe Brothers, excelling in performance and SEO, to effectively highlight their industry expertise.

Background

Monroe Brothers Ltd is a company with over 35 years of experience in cryogenics, process engineering, and new product development. They approached Lightly Salted to design and develop a new website that would showcase their areas of expertise and vast experience. The goal was to create a website that would work well for those already in the industry and help users understand the breadth and depth of their knowledge.

Lightly Salted have developed an excellent website for Monroe Brothers Ltd. Ollie listened carefully to the requirements; he was pro-active on timescales working to keep us on track; he gave good advice on matters that needed to be adapted to suit the requirements of an effective website. The outcome is a good result.

Challenge

The challenge was to create a website that would effectively communicate Monroe Brothers Ltd’s expertise and experience while providing a user-friendly and engaging experience. We needed to create a website that would work well for those already in the industry while also being accessible to those who are new to the field.

Solution

To address the challenge, we started by working closely with Monroe Brothers Ltd to understand their needs and the needs of their users. We then created a functional specification that outlined the site’s features and structure. We worked with Monroe Brothers Ltd to determine what pages were required and how they would fit together. We also included the history of the business, which was originally founded as a shipping company in 1920.

With the strategy, scope, and structure in place, we worked on the visual design. We included Monroe Brothers Ltd at every step, so they could provide feedback throughout the project. Once the visual design was complete and approved, we built the website, tested it, and launched it.

Results

Monroe Brothers Ltd now has a fast, secure, and bespoke website that perfectly fits the needs of the business and users. The site is responsive, working well on desktop, tablets, and mobile. It achieves over 92/100 for Performance, Accessibility, Best Practices, SEO and registers a Progressive Web App (PWA). The website effectively communicates Monroe Brothers Ltd’s expertise and experience while providing a user-friendly and engaging experience.

The project was a success, and Monroe Brothers Ltd is thrilled with the results. The new website effectively communicates their expertise and experience while providing a user-friendly and engaging experience. Lightly Salted’s commitment to quality and transparency helped us deliver a website that met Monroe Brothers Ltd’s needs and exceeded their expectations.

Related Case Studies