Caplor Energy Ltd is a Herefordshire-based company that provides renewable energy solutions to businesses and homeowners. As an active client of Lightly Salted, they approached us with a request to redesign their website to improve the user experience and better showcase their products and technologies. Caplor Energy is committed to reducing its environmental impact and promoting sustainable practices, and wanted a website that reflected these values.
Caplor Energy’s existing website was outdated and difficult to navigate, which made it hard for users to find the information they needed. Additionally, the website did not reflect the company’s commitment to sustainability and renewable energy. Our challenge was to create a new website that addressed these issues while also improving the overall user experience.
To address the challenge, we began by conducting user research to better understand the needs and preferences of Caplor Energy’s target audience. We then worked closely with the client to develop a design that was both visually appealing and easy to navigate. The new website features a clean, modern design that emphasises Caplor Energy’s commitment to sustainability, as well as a searchable directory of their products and services.
We also implemented a WordPress CMS that is easy for the client to maintain and update, and included a blog feature that allows them to share news and updates with their audience. To improve the website’s search engine ranking, we optimised the site’s speed, technical markup, and structured data, and set up Google and Bing accounts to register the website and a sitemap file.
The new Caplor Energy website has been well-received by both the client and their customers. The clean, modern design and improved navigation have made it easier for users to find the information they need, and the website’s focus on sustainability has helped to reinforce the company’s commitment to reducing its environmental impact. The website is also easier for the client to maintain and update, which has helped them to stay up-to-date with the latest news and trends in their industry.