Context and Dilemma
The owner of Spiritlevel Communications built a successful PR and Communications business from scratch. With have over 20 years experience leading communications teams, they work with clients to develop memorable campaigns that engage and inspire new audiences.
Spiritlevel Communications got in touch with us as they were reviewing how they marketed their business and wanted their website to better reflect the decisions being made in their marketing strategy. Spiritlevel Communication’s website goals were:
- To have full control across the whole site
- For the website to be effective in generating new business
- Improved design
Their old website was a one-page site built on WordPress. It was hosted and managed with another provider, had no security and was not being updated or backed up regularly.
Lightly Salted's Solution
We created a new website, built on WordPress, that is easy to update by Spiritlevel Communications. They now have access to make all of the changes that they need to. The new website has a clean look and feel, that compliments the existing Spiritlevel Communications brand.
The website needed to be easy to navigate and clear at presenting information to the end-user. Using our expertise, we developed an informed, simple structure that greatly improved the user experience and made it much easier for end-users to access the information that they were looking for.
We included a well-designed blogging feature to enable Spiritlevel to publish news updates for their audience and to capture contact details into a GDPR-enabled Mailchimp database.
The site went from a shallow one-page structure to a much deeper multi-level structure, which will inevitably help with the domain authority and page rankings. Every decision that we made ensured that the design of the new website improved. The new website marries a cleaner look with an improved structure. The colours, fonts and other brand elements are carefully expressed throughout the header, page and footer areas to ensure brand continuity. The website is fully responsive, working well on mobile, tablets and desktop.
Spiritlevel also took out one of our hosting and maintenance packages, which means that their website is now hosted on our super fast servers, backed up daily and kept up-to-date. The package chosen saves Spiritlevel time as they don’t need to worry about maintaining the website or dealing with any issues that may arise with their website.
Throughout the process we ensured that we were extremely responsive to all of the needs of Spiritlevel Communications by delivering strong and effective customer service from start to finish.