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Microsoft's NLWeb protocol lets AI agents query your website using natural language. Here's what it means for WordPress and Shopify content strategy — and why Schema.org markup is now non-negotiable infrastructure.
In this post I want to help you with seven website improvements. Some of these improvements might need a bit of time to get going, but you’ll reap the rewards of that investment into the future. Creating or improving your contact form. Creating a good contact form is one of the best ways to…
What an SSL Certificate Does for Your Business. Think of an SSL certificate as your website’s ID badge and security guard rolled into one. Just as you’d check a tradesperson’s credentials before letting them into your home, your visitors’ browsers check your SSL certificate before trusting your website with their information. This digital certificate…
Understanding Website Hosting in Simple Terms. Imagine opening a shop on the high street. You’d need to rent a physical space, ensure it has electricity and security, and make sure customers can easily find and enter it. Website hosting works exactly the same way, just in the digital world. Your website consists of files…
Picture this: A potential customer clicks on your website link, waits… and waits… then gives up and goes to your competitor instead. It happens more often than you might think, and unlike a physical shop where you can see customers leaving, online visitors vanish without a trace. But what’s actually happening during those crucial seconds?
Understanding the real consequences of website neglect and why regular maintenance matters for UK businesses. Have you ever clicked on a website only to find broken links, outdated information, or pages that take forever to load? You’ve just encountered a website that’s been left to fend for itself – and the consequences are more serious…
Introduction to Page Speed and SEO. Page Speed and SEO is worth considering regardless of your business or charity’s size – embracing Search Engine Optimisation (SEO) is crucial. If you overlook SEO, rest assured, your competitors will not. Even if outperforming competitors isn’t a priority, reflect on whether your audience can easily locate your…
Nobody likes a slow website. It’s a terrible user experience. The speed of a website, or lack of, can have a big impact on your user’s perception of you as an organisation. Whether you are a business owner or a marketing director, understanding Google PageSpeed could be very helpful for improving your website’s user experience…
We are proud to be accredited by the Good Business Charter, this is in line with our values of being positive for business. The GBC consists of 10 components that we commit to and more details for each of these components can be found on their website: www.goodbusinesscharter.com. As an organisation with under 51 employees:…
Let’s start by talking about values. To have values is to have integrity. If we have values then we must stick to them. There’s no point in having values if we don’t. Abiding by values is having integrity. We can have integrity with ourselves and integrity with others. Lightly Salted is a business that has…
If you’re short on time, short on resources and short on patience then this is for you. These 5 steps are a quick win to increase your website’s ranking potential and improve your user’s experience too. Sound good? Let’s dig in. 1. Google My Business. Every month, there are over… 5 billion searches…
I have been running my business Lightly Salted for over a decade now, in that time the web has changed a lot. When I built my first website, in March 2012, there were 644 million websites. Now, in April 2020, there are over 1.2 billion, that’s a mind-blowing number. So, I wanted to distill my…
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